Five things I learned while climbing Pinnacle Mountain

Lake Maumelle at sunset, from Pinnacle Mountain

Last Thursday (August 26, 2010), I did something I would not have believed I could do just six months ago. My high school friend Marvin invited me to go “hike” up Pinnacle Mountain in West Little Rock (AR).

Hike is a relative term.

It was more like “climb.” Sure, we took a trail, but at a certain point, it was all rock and the trail became a yellow line painted on the rocks to help guide the weary hiker to the top of the mountain.

Pinnacle Mountain is a part of the Ouachita Mountains, just south of the Arkansas River. It is not very high, but it provides a great exercise experience.

This experience was hard, and I learned a few lessons along the way.

1. “One foot in front of another”

My friend Marvin kept saying that phrase. I stopped a lot. A lot! But, I kept going. Marvin kept telling me, “just put one foot in front of another.” My pace was slow, but it kept moving. Sometimes, when the obstacle seems too much, we have to “put one foot in front of another.”

2. We all need someone to challenge, or stretch us

This is true in life, in exercise or in business. It is even true in our spiritual life. Marvin stretched me that day. He kept pulling me, kept encouraging me. He was so motivational to me that I asked him if had ever thought about being a personal trainer!

3. Success breeds confidence

Sometimes we have to have some success. The harder the obstacle, the greater the success! When we find that we can accomplish something we did not think possible, it gives us confidence. At least it did me! Does success give you confidence?

4. Faster is not always better

In the city, we sometimes think that things are much better when they are moving at break-neck speed. When we get into nature, we find things slow down. Taking a hike, going fishing, making a trip to the deer stand, and other types of activities that get us away from the “hustle and bustle of life” (I know it’s cliche) and in a natural setting will help us forget about certain stressors and give us a chance to just relax and enjoy God’s beauty.

5. Mind over body

Sometimes, we need for our minds to overcome our bodies. That is one of the greatest lessons of the ultimate exercise test. I was weary. I was tired. I was exhausted! My body said to stop. My body said to go back. Through the help of my friend Marvin, my mind began to say “keep going!”

Marathon runners, tri-athletes and other extreme endurance sports understand and know this.
Now, some of these lessons I already knew, in my mind. However, I learned them anew in a different way. This was a good kind of experience for me, and I am glad I completed the task!

Find a mountain to climb, and learn something new!

top of pinnacle mtn

Proof I made it to the top!

Photo Credit: photogg19

BarCamp Conway

BarCamp Conway Poster

The Poster for BarCamp Conway

Friday (August 20, 2010) I attended BarCamp Conway (Conway, AR) which was hosted by the guys from Conway Cowork.  Wow was it awesome!  I got hang out with a bunch of tech lovers for five hours.  What could be better?

The barcamp idea is known as an unconference.  This means that the participants are the presenters, and they are voted on by their peers, other participants, to deliver a presentation.  Sample topics included business startup, geosocial networking (gowalla, foursquare), drupal (web content solution), passion via Crushit, project management and more technical and website development topics.

I have to say that the topics I sat in on was awesome.  I listened to Zack Hill of Flex360 Website Design in Little Rock, Kristian Anderson from KA+A and Pathagility (Conway, AR), Cotton Rohrschieb from Pleth, LLC (Batesville/Conway, AR) and Luke Irvin from Clarovista (Conway, AR).  Each presentation was awesome!

I encourage you to visit a BarCamp near you if you have the chance.  You can learn a lot about technology and web development and meet great folks to network with.  You might even find your next website developer.  And, not everyone at our event were IT and website guys/gals.  We had folks from other sectors of the business world.

You can learn more about BarCamps here:

Wikipedia
BarCamp

Future BarCamps are Here:

USA
BarCamp Dallas
BarCamp Jonesboro (AR)

BarCamp Conway on Twitter

#barcampconway

Painting a Message

The Pilot - Shiftwork 2010

Sometimes, a story has to be painted.  Often, a message has to be told in another way.  I love words, and I write, but sometimes, words are not enough to convey the message in the best way.  That is why we have art.  There are those that paint, draw, sculpt, write and play music and more.  We, as a society, are blessed for it.

As a business owner, there may be times when we need a little more than a tagline to get our message across.  We come up with elevator pitches to help, and we might turn to someone like Samantha Hartley to come up with an audio logo.  These are alternative ways to convey our message, and they are well worth looking in to.

Another way to paint a message is through videos.  Studies have shown that people are more “hooked” by watching videos on websites.  Videos are powerful tools, and you don’t have to limit yourself to making a video to put on T.V.  Videos can be used online at your website, on Youtube, and Facebook.  In fact, Old Spice did a video/social media campaign earlier this summer that was very successful.

Now, take a truly inspiring story, and make a video about it, and you have a very powerful message.  In the 1992 Summer Olympics, Derek Redmond was running in a 400 meter semifinals heat, and he was the favorite to win the race and race for the gold.  However, something happened.  Redmond tore a hamstring muscle and collapsed to the track half way through the race.

What happened next startled and inspired the rest of the world that day in Barcelona, Spain.  Redmond got to his feet, and he continued the race hobbling around on one leg.  With a little over 100 meters left, his father joined him and helped him finish, way behind the others, the heat race.

The story has been told, but the video below tells the story and in a more profound way while reminding us of a message we all need to hear.

The next time you think about your marketing message, and how you are going to communicate the message, think about the use of videos. You don’t have to purchase expensive commercial time on T.V., you can upload it online and share it with as many people as possible.

If you need some help getting a video for your company, feel free to contact us.

Photo Credit:  303db

Thumbtack business directory

Business directories can be very important tools for helping your website receive more exposure.  I have found thumbtack.com and it seems to be a good business directory, especially for small businesses in the local market.  I encourage you to check it out and consider adding a listing.  The website is very interactive and fairly easy to use.

By the way, check out my Freelance Website Design service at Thumbtack!