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	<title>toddejones.net &#187; Digital Royal</title>
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		<title>You CAN measure the ROI of social media</title>
		<link>http://www.toddejones.net/2010/04/you-can-measure-the-roi-of-social-media/</link>
		<comments>http://www.toddejones.net/2010/04/you-can-measure-the-roi-of-social-media/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:51:17 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Digital Royal]]></category>
		<category><![CDATA[Shaq]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<description><![CDATA[Video Friday continues with this video from Digital Royalty, the company behind Shaq&#8217;s success online.  If you though that there was no way possible to measure ROI of social media marketing, then you might want to pay attention to the carefully thought-out process that Digital Royalty has laid out.]]></description>
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<p>Video Friday continues with this video from<a title="Digital Royal" href="http://www.thedigitalroyalty.com/" target="_self"> Digital Royalty</a>, the company behind Shaq&#8217;s success online.  If you though that there was no way possible to measure ROI of social media marketing, then you might want to pay attention to the carefully thought-out process that Digital Royalty has laid out.</p>
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